Making media simple, clear, and valuable.
Media doesn’t need to feel overwhelming.
At Media Collective, we design strategies that are easy to understand, clear to follow, and built to create results that matter.
Our mission is to make digital media accessible and effective — whether you’re running ads, growing on social media, or learning to manage both confidently.
Hi, I’m Ximena Vergara Echeverry.
With eight years of experience in digital media and brand strategy, I’ve led campaigns that merge creativity with precision—turning media into a true growth engine for brands. My career has taken me through some of the world’s leading media agencies, including iBeauty by Publicis, Starcom, UM Worldwide, and THEUN KNOWN in Montreal, where I’ve built and executed strategies for global brands such as L’Oréal, Coca-Cola, Cencosud, and Sony Pictures.
Throughout my journey, I’ve specialized in digital and TV media planning, paid and social media strategy, and performance-driven campaign management. Whether developing awareness campaigns, promotional launches, or e-commerce activations, my focus has always been the same: to simplify media, make it understandable, and deliver meaningful results.
Today, as the founder of Media Collective Agency, I bring that same philosophy forward—transforming complex media strategies into simple, clear, and valuable solutions for brands that want to grow with intention and impact.
We specialize in three main areas
At Media Collective, we believe every brand deserves media that feels clear and intentional.
That’s why we focus on three core areas that bring strategy, creativity, and performance together.
01
Paid Media
Campaigns designed to reach the right audience, on the right platform, at the right time.
We plan, launch, and optimize media that connects performance with purpose.
03
Coaching
Personalized sessions that simplify strategy and empower you to take control of your media.
We turn complexity into clarity, giving you the tools and confidence to make smarter marketing decisions.
02
Social Media
Building trust, consistency, and engagement through content and strategy.
We design social experiences that inform, connect, and convert.
Our Approach
We believe in clarity first.
Every strategy, report, and creative decision is explained in simple terms so you know exactly what’s happening behind your results.
Our goal is not just to deliver performance — it’s to help you understand how to sustain it.
What Sets Us Apart
Because we keep it simple.
We remove the jargon, focus on what matters, and make sure your media delivers real impact.
Simple. Clear. Valuable.
That’s not just our tagline — it’s how we work.